You can gain tremendous value by helping all local car dealers. BUT if they see this as a ploy to get their business your station AND radio will get hurt AND YOU?LL LOOK LIKE.... WELL.... A USED CAR SALESMAN.

We recommend alerting dealers that your station is running the campaign. (Note: other stations may be running it too!)

YOU CAN SEND THEM AN EMAIL WITH THE SALES MATERIALS PROVIDED (AND LINKS TO THE SPOTS)... OR TELL EM? IN PERSON AND PLAY THE SPOTS.

TELL THEM YOUR STATION IS GRATEFUL FOR ALL THE BUSINESS YOU HAVE RECEIVED OVER THE YEARS... AND WE WANT TO HELP SELL CARS. SO WE?RE RUNNING THESE GENERIC SPOTS ON THE AIR (NOT TIED TO ANY SINGLE DEALER). ?WE THOUGHT YOU WOULD LIKE TO KNOW.?

WE DON?T RECOMMEND TRYING TO LEVERAGE THIS INTO A PITCH OR AD SALE. DO THAT AT A DIFFERENT TIME. YOU WANT TO SEND THE SIGNAL THAT THIS IS BEING DONE OUT OF THE GOODNESS OF YOUR HEART. (IT IS).

DO NOT TRY TO SELL TAGS OR SPONSORSHIPS TO THIS CAMPAIGN.

PS: We know car dealers don?t look like this anymore and are credible professional. This is an example of what we DON?t Want you to become!!!